ISUZU UK TAKES EPIC ADVENTURE TO SCREENS WITH LATEST TV INVOLVEMENT

• Isuzu UK to feature in TV ident on Discovery Channel, Quest, and DMAX channels from October ’23 to January ’24.
• The ident will highlight stunning landscapes and showcase the adventure capabilities of the Isuzu D-Max V-Cross.
• The ident will be aired around many different programs to maximise the target lifestyle market.

29^th September 2023 – Isuzu UK is excited to reveal an upcoming involvement in four captivating 10-second idents set to air across multiple television channels. This dynamic ident aims to showcase the adventure-focused Isuzu D-Max V-Cross model in a fitting environment, providing viewers with a thrilling glimpse into the world of Isuzu’s Adventure range.

Scheduled to be broadcast on Discovery Channel, Quest and aptly named DMAX channels, the four 10-second idents are set to captivate audiences with their exhilarating content. The ident will run from October 2023 to January 2024, ensuring that viewers can enjoy the Isuzu V-Cross experience during the exciting autumn and winter seasons.

Isuzu UK's participation extends beyond a single channel, as the company will be featured around many different TV programs across the networks. This strategic placement highlights Isuzu's commitment to delivering the adventure and excitement synonymous with the V-Cross model to a wide-ranging audience.

Incorporating breathtaking landscapes and high-paced action, the ident will perfectly encapsulate the spirit of the adventure range V-Cross model. Isuzu's involvement with these television channels not only reinforces the brand's dedication to providing reliable, rugged, and adventure-ready vehicles but also demonstrates its commitment to bringing the thrill of the V-Cross to suitable viewers across the nation.

The four idents will showcase a variety of outdoor adventures, highlighting the versatility of the Isuzu D-Max model. With activities such as camping, rock climbing, mountain biking and kayaking, the idents successfully capture how the Isuzu D-Max truly sponsors epic adventures.

Discovery Channel, Quest and DMAX are Warner Bros. Discovery’s British and Irish free-to-air television channels available in the United Kingdom and Ireland. The channels feature a wide range of motoring and adventure programming, among other entertaining genres.

George Wallis, Head of Marketing at Isuzu UK, commented: “Being involved in the filming process for this shoot was a thrilling experience in itself. We wanted to create an ident that truly reflected the essence of Isuzu's Adventure range and the excitement that comes with owning a D-Max V-Cross. From the stunning Welsh landscapes to the exploration of outdoor possibilities with the vehicle, this ident is a testament to our commitment to delivering pick-ups that are not just reliable but also incredibly adventurous. We can't wait for viewers to embark on this exhilarating journey with us and discover the world of Isuzu's V-Cross model." Katie Coteman, GVP, Head of Advertising and Partnerships at Warner Bros. Discovery, UK & Ireland, said: “We’re delighted to work with Isuzu on this sponsorship of our adrenaline-inducing content for Discovery Channel, Quest and DMAX. Well-tailored creative by our amazing in-house team which showcases outdoor adventures is a great fit for our programming on these channels and help Isuzu get closer to its target audience.”