Sigma Homes Group Appoints Susan Joseph as Director of Sales & Marketing

Susan Joseph has been appointed by Sigma Homes Group as the company’s first Director of Sales and Marketing. Previously Head of Sales (acting Sales Director for Southern Counties West) for Berkeley Group, Susan will be responsible for leading a multidisciplinary team and implementing marketing and sales strategies to support the needs of the rapidly growing housebuilder. Susan will be based in the head office in Horsham, West-Sussex. 

Sigma Homes Group is expanding its presence across the South East. The company is currently on track to deliver 200 homes per year by 2025, and have live developments in West and East Sussex, and Surrey. All homes are built utilising timber frame construction to maximise thermal efficiency and achieve a high EPC rating. 

With 18 years’ experience in the housing industry, and before that an owner of a Children’s Designer Clothing franchise, Susan has a breadth of knowledge and understanding of marketing and customer sales. Susan has also worked in new homes sales as Sales and Marketing Director for Taylor Wimpey and Bellway.

Susan Joseph, Director of Sales and Marketing for Sigma Homes, said: “I am very pleased to be joining the Sigma Homes team, especially in a new role for the business. The recent period of rapid growth and expansion will enable a number of new eco-focused developments to launch this year. It is extremely exciting to be in post to drive the sales and marketing strategy for those new schemes and contribute to this highly talented team.

“Having worked with a wide network of selling agents, both UK and international, and also selling to owner occupiers, UK investors and international buyers, I believe my experience, skillset and values are well aligned with the Sigma Homes Group.”

Sigma Homes has recently submitted plans for a £20 million site in Weybridge, Surrey, consisting of 29 luxury dwellings. The one- to four-bedroom homes will hold an EPC A rating and benefit from air source heat pumps and EV car charging points.  The scheme will enable the sensitive redevelopment and regeneration of a redundant brownfield site and is the 10-year-old housebuilding firm’s fourth project in Surrey.

Geoff Potton, Chief Executive of Sigma Homes, said: “We are delighted to welcome Susan Joseph to the team. Her experience within the industry, results driven marketing strategies, and new homes sales negotiations, are an invaluable addition to the Sigma Homes Group. We are very pleased to see our land and planning successes result in such a strong pipeline of new developments, located in highly sought-after towns and villages. 

“We are a developer with big ambitions for the future and have a clear vision to create high quality homes for buyers across the South East of England. It is very pleasing that the recent growth of the business has enabled us to make an appointment of this calibre.”  Sigma Homes was founded in 2013 and the company currently has five live developments in premium locations across the south of England. The company also specialises in strategic land promotion and has a dedicated in-house land and planning team.