Shining a light on reflective vehicle branding

As Britain plunges into the depths of winter, Yorkshire vehicle branding company Brandfixx has the solution to ensure construction equipment on sites across the UK stays safely seen despite the reduced daylight hours.

Brandfixx makes pioneering use of reflective material technology to deliver high-visibility safety chevrons for its customers, which are fitted quicker and cost far less than competitors who rely on traditional vehicle wrapping techniques.

While safety is the primary consideration for Brandfixx’s ever-growing list of customers, the high-visibility decals, which are fitted panel-by-panel, also provide high-impact vehicle branding across the LGV, HGV and plant machinery sectors.

The Hull company’s R3B-compliant product has been applied to hundreds of plant vehicles, such as excavators, with the primary purpose of making sure they are seen when out on site.

Some firms are ‘ploughing on’ with traditional wrapping techniques but Brandfixx’s microprismatic material, combined with an extra thick coating with self-healing properties, ensures vehicles look better, for longer.

Commenting, Brandfixx managing director Greg Saunderson said: “Our alternative to traditional vehicle wraps and paint provides a much faster solution for firms wanting a speedy rebrand that doesn’t demand days off-site for some of their most important machines.

“Brandfixx also provides a far more carbon efficient process as less energy is needed to fit our bespoke decals. The fact that our branding is applied panel-by-panel also means that replacements for damaged areas can be applied easily and without the need to remove a large proportion or all of the design.

“We also offer the additional feature of reflective branding which ensures a vehicle is seen while doing its vital work in low light.”

The unique branding process Brandfixx has developed means designs are applied panel-by-panel, instead of wrapping the whole vehicle with a single sheet of printed vinyl. This makes it easier for fleet managers to adapt their vehicles’ look because its quicker to apply and quicker to change all or part of the vehicle to incorporate seasonal or reactive messaging. 

Greg continued: “While we offer significant versatility across sectors, those wanting to rebrand once and stick with one of our amazing designs can also rest assured that Brandfixx is ideal for them. Our products come with an estimated 10-year lifespan, meaning they’re proven to outlast the competition.”

Brandfixx’s game-changing approach to branding has already resulted in the company being named as finalists in the 2022 What Van? Awards, while the firm has worked with a long list of big-name clients including Walters Group, Wordsworth Crushing and HH Construction to keep their vehicles seen on site.