Land deal paves way for 100 affordable homes in Worcestershire

A proposed development in Droitwich Spa will be 100% affordable housing after the site was bought by a housing association.

Bromford has acquired a 12-acre site off Tagwell Road on the eastern edge of the town which already has outline planning permission for 100 homes, from land promoters St Philips Land. The proposed homes are a mix of one- and two-bedroom flats, two- three- and four- bedroom houses.

Bromford will make the majority of the homes for rent, with the remainder available through Bromford’s part-rent, part-buy shared ownership scheme. The homes will be built using modern methods of construction and will be fitted with air source heat pumps and other sustainable solutions to increase their energy efficiency.

Bromford’s Senior Land Manager Duncan Melville said: “This is an exciting opportunity for us to increase the number of affordable homes we own in the Droitwich area. House prices across the Wychavon district are 12 times average incomes which is pricing local people out of being able to buy their own home and increasing demand for affordable rented homes. By using funding from Homes England all the homes we’ll be building on this will either be for rent or affordable home ownership.”

Subject to gaining reserved matters approval from Wychavon District Council, Bromford’s in-house construction team aims to start work on site at the end of this year and to have completed the development by 2027. Bromford is part of Bromford Flagship, an 80,000 home housing association which is one of the biggest developers of affordable housing in the country. Over the next 30 years the housing association aims to build 2,000 new homes every year, with around half of these for social rent.