GO YOUR OWN WAY WITH THE NEW 74-PLATE ISUZU D-MAX

• For the upcoming ‘74’ registration plate, Isuzu UK is offering customers an additional £1,000 for part exchanged vehicles.
• The Pick-Up Professionals’ latest marketing campaign will be sharing the love this September.
• Isuzu’s official ‘Go Your Own Way’ playlist will be available on Spotify, including some of the biggest hits of the 70s.

Isuzu UK, distributor of the rugged and reliable D-Max pick-up, is excited to present its super-fly marketing campaign ahead of the imminent arrival of the new ‘74’ plate.

The Pick-Up Professionals will be fusing the old with the new as the upcoming registration number from the 1^st of September 2024 approaches. Continuing its grand and groovy £1,000 trade in offer during the campaign, Isuzu is giving customers the opportunity to experience the uncompromised performance and legendary reliability of a new 74-plate D-Max.

The renowned pick-up has taken home multiple awards in 2024, including ‘Vehicle of the Year and Best Workhorse Pick-up’ from Trade Van Driver, and ‘Pick-up of the Year’ from Company Car and Van. With its determined and resilient pedigree, showcasing impressive features, capabilities, and unparalleled durability, the D-Max is the ideal companion for any adventure.

Isuzu will also share its ‘Go Your Own Way’ Spotify playlist for all discerning listeners to dance and jive to. Featuring some of the top hits of the 70s, Isuzu UK are upping the volume and getting its groove on.

George Wallis, Isuzu UK’s hippest Head of Marketing, commented, “The nifty ‘74’ plate D-Max campaign will appeal to all pick-up buyers, and with our far-out trade-in offer, there’s never been a better time to boogey on down to your nearest Isuzu dealership. Get your hands on a funky new D-Max now and strut your stuff to our outta sight selected 70s tunes.”

For more information, get right on down to www.isuzu.co.uk.

Isuzu’s ‘Go Your Own Way’ Spotify playlist: https://open.spotify.com/playlist/633DoxJSNqDpHFDKZSd08B?si=e01d06a4e6f0488a