At Maison&Objet Iris Ceramica Group showcases the technical properties of ceramics

At Maison&Objet, the sophisticated beauty of ceramic surfaces blends with applied technological innovation, in an exhibition space just waiting to be explored. Moonlight, Hypertouch®, Attract® and the Full-Body surfaces bear witness to the Group's commitment to re-engineering ceramics to improve interaction between humans and the environment.

From 16 to 20 January, Iris Ceramica Group returns to Maison&Objet – the design and interior trade fair in Paris – directly engaging visitors with an exhibition space showcasing the latest technological innovations applied to ceramic surfaces. “Sur/Reality” – the theme inspiring this year's trade fair – calls on us to think about the connection between the physical and digital world, and the Iris Ceramica Group stand (HALL 7 - Stand K163 - L164) offers an interpretation in line with this concept, with an installation that blends technological solutions with ceramics, enhancing their expressive potential.

The central space is reserved for the latest technologies developed by the Iris Ceramica Group R&D team: Moonlight, the back-lit slab, creates a warm, intimate atmosphere with its translucent effects, uniformly diffusing the light applied to the back of the ceramic slab. At the fair, Moonlight is activated by the touch surfaces that react to the movement of the hand. In fact, simply by touching the ceramic slab, Hypertouch^® - the technological solution that connects these surfaces to the home automation system – activates the concealed sensors that switch lights on and off and control shutters and audio-video systems.

Alongside these innovative solutions, the Group offers a series of technological “paintings” for visitors to see the latest finishes developed first-hand: the sophisticated Jewel and the naturally 3D Full-Body materials.
Among the other solutions on show, Attract®* (*Magnetic laying system licensed by MagFace) is used to test dry magnetic laying by playing with Sapienstone 4D Ceramic surfaces devoted to the interior design world.
The practical and aesthetic potential of these materials open up to the unlimited heritage of creativity, with the Design Your Slabs customised printing solution, presented in the exhibition space with a decoration with great colour depth, for an extremely realistic wow effect.

At the event in Paris, Iris Ceramica Group also confirms its distinctive skill in innovating materials and applications, offering infinite expressive possibilities for designers and architects.