LUCKY FOR SOME: ISUZU D-MAX WINS ‘BEST WORKHORSE PICKUP’ FOR 13TH YEAR IN A ROW AT 2025 TRADE VAN DRIVER AWARDS

• Isuzu D-Max wins ‘Best Workhorse Pickup’ for the 13^th consecutive year at the 2025 Trade Van Driver Awards, maintaining an unbroken winning streak since the awards began.
• Judges praised the D-Max’s blend of toughness, strong spec, and value, saying no rival could quite match its all-round capability.
• Isuzu UK celebrates the award as a testament to the D-Max’s reliability and enduring appeal among owner-drivers and small business users across the UK.

Isuzu UK is proud to announce that the multi-award-winning Isuzu D-Max has once again been crowned ‘Best Workhorse Pickup’ at the prestigious Trade Van Driver Awards 2025, marking its 13^th consecutive win in this category.

Held annually, the Trade Van Driver Awards have become recognised as the Oscars of the trade van world, offering a unique voice in the light commercial vehicle sector by combining the insights of expert journalists and working van users alike. Now in their thirteenth year, these awards are the only accolades judged jointly by an expert panel and the magazine’s readers – owner-drivers and small fleet operators who rely on their vehicles day in, day out.

Editor of Trade Van Driver, Matthew Eisenegger, commented: “Trade Van Driver Magazine prides itself on offering a true reflection of the thoughts and feelings of its readership. Now in their thirteenth year, it is great to see some products taking the accolade for a 13^th time, as well as new products scoring a first win.”

The judges added: “No prizes are offered for those who guessed that the mighty D-Max would clinch this prize again, as it has done every year since the Trade Van Driver Awards began 13 years ago. While Isuzu faces some strong and capable opposition, the judges still felt that this truck’s mixture of tough performance, splendid standard spec and rock bottom prices were again enough to battle through to the top place. We had a D-Max on test for nine months recently and were left convinced that while coming close, none of the rivals could quite match it.”

George Wallis, Head of Marketing at Isuzu UK, expressed his pride in the D-Max’s continued success: “We’re over the moon to see the D-Max win for the thirteenth time running at the Trade Van Driver Awards. This isn’t just an on the hoof lucky streak – it’s a testament to the unbridled capability, durability and reliability of every model. The Isuzu D-Max is the ultimate workhorse pick-up. And clearly, our customers love to take the reins.”

This latest accolade adds to a growing list of achievements for the Isuzu D-Max in 2025, which already includes:

• Pick-Up of the Year – Company Car & Van
• Best Range – Overlander 4x4 (Pick-Up of the Year Awards)
• Best Back-Up – Overlander 4x4 (Pick-Up of the Year Awards)
• Sustainability Award – Overlander 4x4 (4x4 of the Year Awards)

The continued recognition highlights Isuzu’s unwavering dedication to delivering a robust, reliable, and remarkably well-equipped pick-up that doesn’t just meet expectations but exceeds them, year after year.

Trade Van Driver is the UK’s only magazine dedicated to owner-drivers and small fleet operators who use light commercial vehicles in their businesses. Combining expert journalism with real-world feedback from its working readership, the magazine provides a trusted and practical perspective on the van and pick-up market. The Trade Van Driver Awards, now in their 13^th year, honour the best in the business across a variety of categories, reflecting the products that truly resonate with those who rely on them most.