DOUBLE VICTORY FOR ISUZU D-MAX AT TRADE VAN DRIVER AWARDS 2024

• Isuzu D-Max wins two prestigious titles at the Trade Van Driver Awards 2024 including the ‘Vehicle of the Year’ for the first time.
• For the 12^th consecutive year, Isuzu D-Max wins the ‘Best Workhorse Pick-up’ title recognising the vehicle’s consistent toughness, reliability, and practicality.
• Trade Van Driver Awards display excellence in the industry with rigorous judging by expert panellists and engaged readers.

Isuzu UK proudly announces its outstanding feat of success at the prestigious Trade Van Driver Awards 2024, where the Isuzu D-Max clinched the coveted title of ‘Vehicle of the Year’ for the first time, along with securing the esteemed ‘Best Workhorse Pick-up’ award for the 12^th consecutive year, cementing itself as the go-to commercial vehicle.

Trade Van Driver magazine unveiled the winners of the 2024 Trade Van Driver Awards, known as the Oscars of the trade van sector, showcasing the pinnacle of excellence in the industry for the 13^th year running. With rigorous judging by expert panellists and readers who are actively engaged in the light commercial vehicle sector, the awards are a testament to the quality and performance of the winning vehicles.

In 2024, Isuzu D-Max secured the most prestigious title at the award, ‘Vehicle of the Year.’ The winning vehicle has to be outstanding in multiple categories, including range, value, capability, reliability, and practicability. Having a proven record of each of these, with the brand expansion to the lifestyle market and the recent announcement of the D-Max BEV, Isuzu has ticked all the boxes to claim the highest title at the Trade Van Driver Awards this year.

"For the first time in the history of the Trade Van Driver Awards, a 4x4 pickup truck has won our top prize. The D-Max has blossomed from being a small player to a rising star in its sector. Models now go from the basic ‘farmer’s entry-level’ model to the outrageous Arctic Trucks AT35 edition and traders are obviously fast cottoning on to the merits of the D-Max as sales were up a massive 36% last year." said Matthew Eisenegger, Editor at Trade Van Driver.

Following the prestigious ‘Vehicle of the Year’ win, Isuzu D-Max has also been recognised as the ‘Best Workhorse Pick-up’ in the market. The Japanese pick-up has now won this award for 12 consecutive years, proving decade after decade its toughness, practicality and reliability, key factors for people requiring their pick-up to withstand the toughest of jobs.

Commenting on the ‘Best Workhorse Pick-up’ award, Eisenegger added: “Giving Isuzu a deserved double win, the D-Max takes this prize, as it has done every year since our awards started. Even lower variant models in the range come with a stunning array of standard specifications and at a reasonable price too. Traders know full well that when they choose the D-Max, they will get a tough, durable off-roader that can take any amount of punishment and will plug on regardless for years with no problems.”

Alan Able, Isuzu UK Managing Director, expressed his excitement, stating, "We are thrilled to receive the ‘Best Workhorse Pick-up’ award for the 12^th year running. Winning this category is a testament to the unparalleled durability and performance Isuzu has been consistently delivering over the years. What’s more, the D-Max has also won the most prestigious award from Trade Van Driver, the ‘Vehicle of the Year’ title, marking a significant milestone for us. With the great availability of the D-Max, our customers won’t have to miss out on the proven award-winning pick-up.”

The Isuzu D-Max continues to impress with its rugged reliability, exceptional performance, and versatility, making it the top choice for tradespeople and fleet operators across the UK. With its reputation for durability and capability, the D-Max stands as a symbol of excellence in the pickup truck segment.

For more information about Isuzu UK and the award-winning D-Max range, visit www.isuzu.co.uk/vehicles.