142 affordable homes completed at Television Centre by Stanhope and Mitsui Fudosan for Peabody

Stanhope and Mitsui Fudosan UK have today completed Macfarlane Place, the affordable housing development at Television Centre, with 142 new homes currently being marketed to prospective residents by Peabody with London Living Rent Homes now fully reserved and Shared Ownership homes launching this autumn. 

Part of the iconic Television Centre development, W12, Macfarlane Place sits within the new West London community and destination of White City. Macfarlane Place – comprising two predominantly brick buildings – is a stylish collection of 1 & 2 bedroom apartments available through Shared Ownership. Featuring contemporary kitchens, modern fittings and fixtures, spacious carpeted bedrooms and private outdoor spaces, the development also benefits from a landscaped communal podium garden.

Macfarlane Place has been developed for Peabody by developer Mitsui Fudosan UK and delivered by its development manager Stanhope. It was designed by architects Maccreanor Lavington. The new buildings provide 71 London Affordable Rent, 34 London Living Rent and 37 homes for Shared Ownership.

Jonathan Trout, Property and Commercial Director at Stanhope, said: “Completing this latest residential development is a significant step at Television Centre. The demand for affordable housing in West London is growing as the area continues to attract new businesses and residents alike. Alongside Mitsui Fudosan UK, we have now completed 142 new affordable homes at Macfarlane Place for Peabody and in partnership with Kier.  Macfarlane Place provides essential new housing in Hammersmith and Fulham and continues the rapid regeneration of White City with a key focus on sustainability and carbon efficiency.”

Takeshi Iwama, Chief Executive at Mitsui Fudosan UK, said: “We are proud to complete another successful project with Stanhope in the ongoing redevelopment of Television Centre. White City and the surrounding area is quickly becoming a hub for life sciences, creative industries and innovative businesses alike. We look forward to the continued success of both Macfarlane Place and to delivering more residential space at Television Centre in the future.”

Simon Barry, Managing Director, Development at Peabody, said “These new homes are a welcome addition to the Television Centre community—affordable, modern, energy-efficient, and in a great location. We’re pleased to be working with our partners to bring much needed homes to this part of London, and we look forward to welcoming new residents in the coming months.”

Tom Copley, the Deputy Mayor of Housing and Residential Development, said: “I’m delighted that work has completed at Macfarlane Place, bringing 142 genuinely affordable homes to the iconic Television Centre site in White City. Backed by funding from the Mayor of London, this development will bring more high-quality affordable homes to west London, as part of our mission to support neighbourhoods and local communities to grow and thrive – building a fairer, more prosperous London for everyone.”

David Rowsell, Managing Director for Kier Construction London, said: "We are proud of the role that we have played in redeveloping the iconic BBC Television Centre and building MacFarlane Place, which will provide much needed new affordable homes to residents in Hammersmith and Fulham. Kier’s end-to-end capability across the project lifecycle, including in-house design as well as decarbonisation and engineering expertise, enabled the team to overcome the significant logistical challenges of being constrained by a tube viaduct, TV studios and residential properties. The team and supply chain have done a fantastic job in delivering this scheme, one which will have a positive impact on the community for many years to come.”

Situated next to excellent transport links and retail outlets, the apartments feature kitchens with integrated Bosch appliances, as well as modern fittings and fixtures throughout, including underfloor heating, video entry systems, secure internal bike storage and a resident-only roof garden.

Macfarlane Place also offers wheelchair adaptable apartments located on the 7th floor with scenic views. The buildings provide step-free access to all floors and podium garden areas, automated door opening where required and parking available for wheelchair homes.

Notes to Editors

For more information please contact Josh Cobb; josh.cobb@jeffersoncommunications.co.uk

Television Centre

• Stanhope, Mitsui and AIMCo are the developers of the 14-acre site at Television Centre - including 500,000 sq ft of offices, 432 completed new homes, Soho House, three state of the art BBC studios, the HQs of BBC Worldwide and Publicis Media.

• Macfarlane Place provides 68 x 1 bed, 67 x 2 bed and 7 x 3 bed apartments, with new public realm and retail space retained by the JV fronting Wood Lane.  Peabody is  responsible for managing the homes. The new buildings will provide 71 London Affordable Rent, 34 London Living Rent and 37 homes for Shared Ownership.

• Phase 2 of the Television Centre comprises 489 homes, including 142 affordable, and is due to be completed by architects AHMM, dRMM, MSMR, Mikhail Riches and Maccreanor Lavington. Mitsui Fudosan UK and Stanhope have started construction on two new residential buildings as part of phase 2 at Television Centre with Multiplex as the construction manager and completion is scheduled for mid-2027.

• The office buildings at Television Centre are designed by Stirling Prize-winning practice AHMM and Morris+Company.  Television Centre's offices are finished to a Grade A standard with large bike stores with changing facilities and concierge facilities for employees, visitors and deliveries. 

• The amenities at Television Centre include a Soho House members club, hotel, gym and co-working space, cafes and restaurants including Kricket, Temper BURGER, Kin Pizza and The Broadcaster.

Mitsui Fudosan

The Mitsui Fudosan Group, headquartered in Tokyo and listed on the Tokyo Stock Exchange, is Japan’s leading property company. The company is renowned as a pioneer of innovative development schemes, and has delivered award-winning office, retail, residential and mixed-use schemes. Mitsui Fudosan established a London office in 1990 and has owned and  developed significant mixed-use and commercial projects since then and has been working with Stanhope since 2007. www.mitsuifudosan.co.uk/

Stanhope PLC

Stanhope PLC are trusted partners creating sustainable buildings and urban places. The company is known for the quality of its research, for driving excellent design and for innovative responses to occupier requirements. Stanhope has over 35 years’ experience working in partnership with communities, landowners, investors and occupiers and has delivered projects in excess of £27bn. Recent projects include White City Place and Television Centre, which have created over 4m sq ft contributing to the regeneration of White City including c.950 new homes, workspace, a hotel, studio space and leisure facilities. Other recent schemes include Bloomberg London, Angel Court and Tate Modern 2. Stanhope has been selected as preferred partner to develop the British Library extension creating new gallery, learning and event spaces enabled by 700,000 sq ft of commercial accommodation for knowledge quarter organisations. Stanhope has also been selected as Development Partners for Guy’s and St Thomas’ Charity to bring forward a development on a 5.5 acre site opposite St Thomas’ Hospital and close to Waterloo Station. www.stanhopeplc.com

Peabody

More than 160 years after it was established, Peabody is one of the oldest not-for-profit housing associations in the UK.  

The Peabody Group is responsible for more than 108,000 homes, with around 220,000 residents across London and the Home Counties. We also have around 17,000 care and support customers. 

Our purpose is to help people flourish, and we are getting closer to residents by taking a local approach.  

We are committed to delivering a responsive and easily accessible repairs service and investing in our existing homes so they are safe and well maintained. Our retrofit projects will make thousands of our homes more energy efficient. 

We work with councils and communities to promote economic inclusion, tackle inequality and poverty, and prioritise wellbeing. 

Our rents were £721m lower than the market in 2023/24. With an average rent of £137 per week in London and the south-east, we offer significant value for residents and communities.

We are also committed to building much-needed affordable homes.  

Kier

Kier is a leading UK infrastructure services, construction and property group.

Our purpose is to sustainably deliver infrastructure which is vital to the UK, and we are committed to leaving lasting legacies through our work.

We provide specialist design and build capabilities and the knowledge, skills and intellectual capital of our people to ensure we are able to project manage and integrate all aspects of a project. You can find out more about Kier on our website.