• Pikett brings with him a decade of experience in the property industry
  • This key hire will help Etopia expand its pipeline of projects
  • He is the first person to hold the post of Development Director at Project Etopia

London, 22nd January 2020 – Offsite housebuilding specialist Project Etopia has appointed James Pikett as its Development Director, moving from Berkeley St Edward where he was Head of Development.

Having spent over a decade in the industry, Pikett has held positions at Weston Homes, Taylor Wimpey, Countryside and latterly at Berkeley Homes, working across a diverse portfolio of complex, mixed-use projects.

In recent years, the top performing UK housebuilders have increasingly embraced sustainable living and renewable technology — values that are central to what Project Etopia delivers with its ‘energy positive’ MMC homes that can produce more energy than they use.

His key responsibilities will include:

  • Spearheading Project Etopia’s acquisition of new land
  • Engaging with local authorities on the planning and delivery of new homes
  • Leading the team that will drive forward the development process, including obtaining planning permissions

Project Etopia, led by CEO and founder Joseph Daniels, has passed a number of key milestones in the last year. The company:

  • Announced a £19million investment by Reuben Brothers
  • Appointed Lord Stanley Fink as its chairman, and expanded its board to include real estate officer Andrew Southern, chief technical officer Mike Mapston and Alex Fink as board adviser
  • Began marketing homes in its modular commuter village in Corby, Northamptonshire
  • Began building a demonstration home at BRE’s Watford Innovation Park in September
  • Opened a new factory in Ellesmere Port, Cheshire, with a capacity to produce 2,000 panelised homes per year

Project Etopia uses a panelised build system to create turn-key properties that combine passive design and renewable energy generation, as well as intelligent heating and cooling systems. Pre-installed technology includes mechanical ventilation, heat recovery, air purification, daylight mimicry lighting and solar power. The result of all this sustainable technology is that these homes can produce more energy than they use — making them ‘energy positive’.

Joseph Daniels, CEO of Project Etopia, commented:

“The appointment of James is really important for us. The research and development that has been going into our properties is on-going but we have arrived at the moment where we can look to expand our pipeline of new land.

“We will be relying on his extensive experience to identify the right opportunities for schemes that we hope will become destination developments for both ecologically conscious home owners as well as those who just like the energy bill savings these properties offer.

“We’re delighted to have him on board.”

James Pikett, Development Director of Project Etopia, commented:

“I was delighted that, during my time at Berkeley homes, the company took its sustainable responsibilities so seriously and Project Etopia is a natural progression for me.

“It is clear that the environment and homes that are ‘beyond zero carbon’ are going to come to define this sector. Helping to put a relatively young company like Etopia at the forefront of this pretty seismic shift in the industry is exactly the challenge I was looking for.”

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